Monday, 3 December 2012

Publishers





Bauer Media:

Bauer media are a multi national media company based in Germany. The company was founded in 1875 and have a 50% stake in the box television industry.
Bauer media brands (the music magazines) consist of Q and Kerrang. Q was published in 1986 and set itself apart from other music magazines with monthly production and higher quality/standards of photography and printing. Q gave more of an emphasis on style in comparison to other magazines and is the kind of magazine that you would keep and not throw away. Q has more value then a lot of other magazines. The Q music brand expanded to radio and television. Things such as Q radio and Q TV were specialised as “indie, rock, and alternative” Overall Q is looked at more professionally than any other magazine with as it is a magazine which has been awarded many awards.

In contrast by the same publisher (Bauer media) we have Kerrang which specialises in rock music. Kerrang then went on to cover things such as the “new wave of British Heavy Metal” But the main thing I want to take from the Kerrang magazine is the emergence of emo and metalcore. Kerrang started to heavily cover this musical genre but many readers were not happy with the change due to the sudden emphasis on emo and metalcore music. Kerrang also has its own radio station and a place on the box TV. Overall Kerrang focuses a lot more on what is popular in the genre at the time hence why many “fans” of the magazine complain about it. But they are still curious to what Kerrang cover so this magazine is a lot more aimed at teenagers who like the current popular genres of music and is more of a throw away magazine. Unlike Q you would find this a lot more cheaper option where quality is not the main concern.
As covered earlier Bauer Media group has a 50% stake in the British television company and owns many channels such as: Q TV, 4Music, Kiss TV, Kerrang! TV, The box, Magic TV and Smash hits TV which mostly emphasis on the teenage rebellious kind of audience where quality is not the main focus. This helps persuade the audience to take notice of the magazines that Bauer media publish



IPC Media 




Ipc media is a consumer magazine and digital publisher in the UK, they have a large portfolio selling over 350 million copies per year.

Ipc are also involved in many other markets similar to the magazine industry such as newspapers, books, printing etc. In 1988 IPC Magazines (which is now known as IPC media) was subject to a management buyout and then was renamed to what we know it as today. Then Cinven, who brought the company, sold it to Time Inc.

Some of the brands that the IPC publish include:
 









Due to the amount of magazines that IPC publish they are the UK’s leading consumer magazine publisher and they produce over 60 iconic media brands. With print alone they engage with almost two thirds of the UK women and 42% of UK men – then their websites collectively reach over 14 million users every month.



-Connor Preece