Audience Research

Target audience

What is the age demographic for my magazine? 14-18

What gender largely consumes my magazine? Mostly male but both genders are considered

Is it for an existing audience or seeking to create a new? It may exist but not as strongly as I believe therefore a bit of both.

Is it targeted at a particular social class & income bracket? The age is the teenage range and therefore will consist of students and people who are of an average class and possibly any income bracket to widen the audience and make the magazine more appealing.

Is it for a narrow or broad audience? The genres I have discussed so far are very narrow but hopefully I will broaden this as reflected in research people prefer to have more of a broadened magazine when it comes to genre instead of very narrow and specific.

Survey Link and Results

 

From the results we can tell that the majority of people who answered my survey were 17 or younger or between the ages of 18-20

 The majority of the people who answered my survey was male, this is good because my magazine is largely aimed at the male gender whilst still keeping some of the female audience

 Most people do not read magazines very often at all as we can tell from the falling trend in the survey, there is the occasional person or two who does still read music magazines though

 Although a wide range there was a upwards trend in rock as it was the most voted along with punk, metal, alternative. This reflects my target audience well and which music genre i plan to use in my magazine

As i predicted and confirmed by the survey results, these results correlate with the young age and i would agree with £2-4 being the best choice and i will base my price around there as it released fortnightly

The main response to why people would read magazines was 

to see what's going on and to get the cool posters

When i asked what people looked for in a music magazine the trending responses were

Free posters, information on bands or upcoming bands

Cool posters, interviews with bands, tour dates, upcoming band information

Free posters/stickers etc and Decent News

When asked if people read any music magazines most said they did not but the only ones who did read Kerrang! (Mainly for the posters) and NME (used to read classic rock) This backs up the research that shows that rock and alternative/metal is the most popular when it comes to music magazines.

When asked what would people like to see in magazines in the future the responses were:

More upcoming bands/undiscovered artists

More coverage of underground bands who have a lot of potential and try to do something different than most the bland music being made these days

New bands, new releases, and posters.